strategy

Compared meaning: a plan made to achieve something (noun).

比较义项：为达成某事而制定的计划（名词）。

• strategy 本词

  Strategy is a broad, long-term plan or approach for reaching a goal, focused on overall thinking rather than an official programme; common in sports, business, and military contexts.

  strategy 指为实现目标而制定的长期、整体性谋略或方法，侧重整体思路而非正式项目，常见于体育、商业和军事场景。

  The coach explained a new strategy before the big game.

  教练在大赛前讲解了一套新战略。

• scheme

  Scheme is an official, organized plan or programme set up by a company or institution for a practical purpose, and can sound negative when it suggests trickery.

  scheme 指公司或机构为实际目的设立的正式方案或项目，有时带有暗示“诡计”的贬义色彩。

  The company launched a new scheme to reward loyal customers.

  公司推出了一项新方案来奖励忠实顾客。

Strategy and scheme both mean a plan. Strategy is a broad, long-term plan for reaching a goal, common in business or sport. Scheme is an official plan or programme set up by a company or institution, and can sound negative, suggesting trickery.

这两个词都可译作“计划”，但 strategy 强调为长期目标制定的整体谋略或方法，常见于竞赛、商业、军事等场景；scheme 强调机构或公司推出的正式方案或项目，英式英语中尤为常见，有时还带有“阴谋、诡计”的贬义（此贬义用法这里不作比较）。