motto

Compared meaning: a short, memorable phrase or saying (noun).

比较义项：简短易记的短语或语句（名词）。

• slogan

  A slogan is a catchy phrase created to advertise a product, promote a cause, or sum up a campaign; it aims to attract attention rather than state a guiding rule.

  slogan（标语，口号）是为宣传产品、推广某项事业或概括某场活动而创作的引人注目的短语，目的是吸引注意，而不是陈述行为准则。

  The charity's new slogan appeared on posters all over the city.

  这家慈善机构的新标语出现在全城的海报上。

• motto 本词

  A motto is a short sentence stating a principle or belief someone lives by, often personal, family, or institutional, and repeated as guidance rather than for promotion.

  motto（座右铭，箴言）是陈述一个人所信奉原则或信念的简短语句，常与个人、家庭或机构有关，用来作为行为指导而反复提及，而不是用于宣传。

  "Never give up" has been my grandfather's motto his whole life.

  “永不放弃”是我祖父一生的座右铭。

Slogan and motto both mean a short, memorable phrase. A slogan is created to advertise a product, promote a cause, or sum up a campaign. A motto is a sentence stating a principle someone lives by, often personal or institutional, used as guidance, not promotion.

slogan 和 motto 都指简短好记的一句话，但用途不同：slogan 用来宣传、推广或表达某种主张，常见于广告和政治宣传；motto 是指导行为或体现信念的座右铭，常与个人、家庭或机构的准则相关。