cheeky

Compared meaning: acting proud, rude, or overly bold (adjective).

比较义项：形容人显得傲慢自负、言行放肆无礼（形容词）。

• assuming

  Assuming implies a person acts with an inflated sense of self-importance, presuming rights, respect or privileges they have not earned; it is more formal and far less common than brash or cheeky.

  assuming 意味着一个人自视甚高、自以为是，擅自认为自己拥有并未真正获得的权利、尊重或特权；语气比较正式，使用频率远低于 brash 和 cheeky。

  He had an assuming air, acting as though the promotion were already his by right.

  他一副自负傲慢的样子，仿佛那次升职理所当然就该是他的。

• brash

  Brash describes bold, blunt, often loud words or actions that are rude and inconsiderate of other people's feelings, especially in confrontations; it is common in everyday and business situations.

  brash 形容大胆、直率、常常很吵闹的言行，这种言行粗鲁且不顾及他人的感受，尤其常出现在冲突场合；在日常生活和商务场景中都很常见。

  The brash salesman interrupted every customer to push his product, ignoring their objections.

  那个傲慢粗鲁的推销员打断每一位顾客的话来推销产品，完全不理会他们的反对。

• cheeky 本词

  Cheeky describes playful, good-humoured disrespect, often from someone of lower status such as a child or a junior, that amuses rather than truly offends; it is mainly used in British English.

  cheeky 形容一种调皮、带着幽默感的无礼，通常来自孩子或晚辈这类地位较低的人，这种无礼让人觉得好笑而不是真正被冒犯；主要用于英式英语。

  The cheeky toddler grinned and hid his mother's phone behind his back.

  那个调皮捣蛋的小孩咧嘴一笑，把妈妈的手机藏到了背后。

Assuming, brash, and cheeky all describe proud or bold behavior. Assuming means acting with too much self-importance; it is formal. Brash means bold, blunt, rude words that ignore others' feelings. Cheeky means playful, mild disrespect, often from a child, that amuses more than offends.

这三个词都可以形容一个人显得傲慢、放肆，但语气轻重不同：assuming 强调自视甚高、自以为是，语气较正式，使用频率远低于 brash 和 cheeky；brash 强调说话做事鲁莽粗鲁、不顾及他人感受；cheeky 则带有调皮顽皮的意味，冒犯程度较轻，常用来形容孩子或晚辈。这里不比较 assuming 用作连词表示“假设，如果”的用法（如 assuming it doesn't rain），也不比较 brash 用于形容鲁莽草率的决定等非针对人的用法。